Magic American Corporation: #1 In Market Share & Brand Recognition

Magic American was the leading distributor of homecare and home-repair products in the paint sundry, cleaning and plumbing categories. From 1992-2002, Magic's earnings grew at a compound annual rate of 23%. This sales growth was 7 times the industry average of competitor manufacturers. Magic American achieved a significant presence in all classes of trade: mass merchandisers, home centers, drug, grocery and specialty stores. Retailers carrying Magic included: Wal-Mart, Target, Home Dept, Lowe’s, Walgreen’s, and Bed Bath and Beyond. Magic sales within these chains were twice the growth rate of the retailers themselves.

Magic American produced branded products such as Goo Gone which became the #1 specialty stain remover in market share and in brand recognition. Other Magic products commanding #1 market share in their categories included: Stainless Steel Cleaner, Countertop Cleaner and Cabinet Magic.

Magic American Corporation developed patents for leading-edge technology such as paint remover with reduced environmental and human health effects. Recognized by the industry for such innovative product development, Magic products won numerous awards including: Chain Store Age Sales Promotion Award, Home Center Magazine Innovator Award, Retailers Choice Award for Marketing, DIY Retailing Pioneer Award, and New Product Showcase Award.

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