|Magic American Corporation:
#1 In Market Share & Brand Recognition
Magic American was the leading distributor of homecare and home-repair
products in the paint sundry, cleaning and plumbing categories. From
1992-2002, Magic's earnings grew at a compound annual rate of 23%.
This sales growth was 7 times the industry average of competitor manufacturers.
Magic American achieved a significant presence in all classes of trade:
mass merchandisers, home centers, drug, grocery and specialty stores.
Retailers carrying Magic included: Wal-Mart, Target, Home Dept, Lowe’s,
Walgreen’s, and Bed Bath and Beyond. Magic sales within these
chains were twice the growth rate of the retailers themselves.
Magic American produced branded products such as Goo
Gone which became the #1 specialty stain remover in market share and
in brand recognition. Other Magic products commanding #1 market share
in their categories included: Stainless Steel Cleaner, Countertop
Cleaner and Cabinet Magic.
Magic American Corporation developed patents for leading-edge technology
such as paint remover with reduced environmental and human health
effects. Recognized by the industry for such innovative product development,
Magic products won numerous awards including: Chain Store Age Sales
Promotion Award, Home Center Magazine Innovator Award, Retailers Choice
Award for Marketing, DIY Retailing Pioneer Award, and New Product